The third aspect supplements the repositioning. “Pleasure with purpose” is at the forefront of Symrise’s work. Here, the Group has developed the industry’s most comprehensive and diverse range of aromatic substances – many of which are increasingly becoming sustainable. Symrise focuses on innovation and backward integration that stretches all the way back to the cultivation of the original plants.
Now, three employees from the hundreds in this division explain how Symrise has succeeded in translating these messages into innovative, creative and emotional products.
»We developed a sustainability agenda, which we are implementing throughout our global company via ambassadors.«
At Symrise, we are designing processes to be as sustainable as possible, this is our commitment towards a better environmental footprint. Regarding enhancing People’s livelihoods, we foster close cooperation with nongovernmental organizations and sourcing communities on the ground. At the same time, we are working closely with our customers on this topic, such as with Unilever in Madagascar. We also developed a sustainability agenda, which we are implementing throughout our global company via ambassadors.
For instance, we are developing new fragrance molecules that have a stronger effectiveness while using less raw materials. These are also increasingly coming from renewable sources. Furthermore, we have made it a top priority to protect biodiversity as we search for unique materials in places rich with natural treasures, like Madagascar, Ecuador or Brazil.