» We’re expanding the range of raw materials to include ginger, cinnamon and geranium.« BENOÎT JOIN Responsible for innovations in the Oral Care business unit and natural raw materials
The company uses cinnamon bark to create Golden Cinnamon, an oil incorporated into oral care products. “Until now, products like these have often been extracted from the entire plant, which is much cheaper,” says Join. But that also means lower quality. Undesired byproducts can also be avoided. “We’ve found a vanilla farmer in Madagascar who can extract premium-quality vanilla from just the bark using one of the distillation systems.”
When it comes to ginger, Symrise works with an NGO. In the future, this collaboration should resemble the model with the farmers in the vanilla region. “We promote local manufacturing and want to support health care and drinking water projects and ensure eco-friendly cultivation,” explains Join. The distillation activities there are part of a farmers’ cooperative, from which Symrise purchases the raw material, which is sold on the market as Grand Cru Ginger.
The geranium also takes the form of an essential oil. Extracted from the leaves of the pelargonium plant, the raw material is replacing another product in the extensive Symrise range, as it offers purer quality. “While we already had a functioning material, we can now sell a much cleaner version with better fragrance characteristics,” says Join. Symrise is working with a plantation near the capital city of Antananarivo that manufactures a certified organic product.
All of the innovations were either developed or thoroughly tested in the company’s Research and Development department. “In some cases, it takes a very long time to achieve the maximum quality that is also reproducible,” says Benoît Join, explaining the time and effort required. “We’re on a very good course with the oils that we’ve already made available – and with the whole range of sustainably manufactured products from Madagascar, which will be launched in the fragrances segment in the years to come.” The initial commercial profits in the Fine Fragrances business unit round off the success for Madagascar, Symrise and our customers.